New opportunities through digital transformation
The industry’s innovations at a glace
Interactive experience of building in the future
Visitors entering the iRoom are stepping into a space for virtual encounters devised especially for the Swissbau Innovation Lab. Visitors to the fair are divided into groups and immerse themselves in the world of digital experiences taking the new federal parliament building as a fictitious example, they experience right up close the planning, building, operation and use of buildings both today and in the future. Participants will be guided through the iRoom and, with the aid of innovative technologies, will solve a specific problem related to a building project. In each of the phases, we show innovative technologies and exciting “digital use cases”. The tours are held in german.
Digitisation at the heart of things
Succesful co-creation through strong partnerships
Research and Planning Partner
Architecture & scenography