THE NEW SWISSBAU CITY MARKETPLACES
Each themed Hall has a central marketplace. These marketplaces are where communities can meet up and engage in discussions and where practical knowledge can be passed on.
The concept is being implemented in close cooperation with the exhibitors, the industry associations and other organisations.
In the Speakers’ Corner on the marketplaces, exhibitors have the opportunity to present themselves with innovation pitches. Swissbau is thus reacting to the exhibitors’ wish to not only present their products on their own stand but also communicate their latest solutions and contents to a wider audience, illustrated with specific applications.
On each marketplace, an atmospheric bistro provides an appealing location for active networking. Bookable all-in counters offer exhibitors an attractive second presence and provide smart participation options for new exhibitors and startups.
FOUR TRADE FAIR DAYS WITH EVENING OPENING ON THURSDAY
Swissbau is now being held on four days; from Tuesday, 18 January to Friday, 21 January 2022 in Basel. On Thursday, 20 January 2022, the trade fair will be open until 20:00. This evening opening gives exhibitors the opportunity to meet, entertain and inspire their customers and other visitors outside regular trade-fair hours.
We will be communicating all the activities and contents of the individually themed marketplaces in a manner appropriate to the different target groups before, during and after the trade show on all the Swissbau channels:
- Swissbau website
- Blog posts
- Event calendar
- Swissbau Innovation Lab community platform
- Newsletter / Online marketing
- Social media (LinkedIn, Twitter, Facebook)